Testing for Diminishing Returns - Using Geo & Split testing

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Course curriculum

    1. Slides - M^2 - Testing For Diminishing Returns - Using Geo & Split Testing

    2. Ranjith Palanghat Introduction

    3. Primer On Incrementality Testing

    4. Incrementality Testing Workflow

    5. All Things Scale Testing

    6. Hold out Testing (Part 1)

    7. Hold out Testing (Part 2)

    8. What Are Test and Train Periods And Hold Out Windows? -(Facebook Decomp Example Part 1)

    9. Facebook Robyn Model vs Google Lightweight Comparison (Facebook Decomp Example Part 2)

    1. What Is Collinearity?

    2. Statistical Challenges When Running Geo Tests

    3. Rolling Validation vs Train And Test For Predictions

    4. Karl Dawson And Madan Discuss Incrementality Testing Workflows

    5. Introducing Dr. Sadegh And Mari + Facebook Decomp Breakdown Using Robyn

    6. Interpreting Drops In R^2 When Presenting A Model To A Client

About this course

  • $299.00
  • 15 lessons
  • 3 hours of video content