Statistics for Media Experiments

Buy $299.00

Course curriculum

    1. Slides - M^2- Statistics for Media Experiments

    2. The What, Why and How of Media Experiments 

    3. Hypothesis Testing 

    4. Geo Test and Geo Based Generations 

    5. Analyzing Time Based Regressions & Counterfactual Predictions 

    6. A Quick Summary Of Statistics

    7. Geo Testing: Workflow Test Design

    8. Geo Testing: Test Flight

    9. Geo Testing: Test Reads And Execution

    10. Kiran Counter Factual Analysis Code Overview 

    1. Comparing The Results Of Different Geo Tests 

    2. Geo Match Market Testing For Mature Brands

    3. Standardizing Results For Multipliers

    4. Best Practices For Geo Market Tests 

    5. What Test Should You Run 

    6. Wearing Multiple Hats As A Practitioner 

    7. Brand Equity, Organic Demand And Virality Explained

    8. Impacts Of Spend During Hold Out Tests

    9. Measuring Business Virality With Post Purchase Surveys

    1. Madan Gives Initial Breakdown TPJ Geo Testing Case Study 

    2. Eli And Ovadia Explain How They Analyze CPA Numbers For TPJ Investment Spends

About this course

  • $299.00
  • 21 lessons
  • 3 hours of video content