Short Course: Optimizing Digital Campaigns with Advanced Attribution

Course curriculum

    1. Slides - M^2 - Optimizing To Advanced Attribution Metrics

    2. You Have Your Multipliers - What's Next?

    3. Optimization In 3 Easy Steps

    4. Optimization Steps 1 &2

    5. Step 3 - Optimizing Facebook Prospecting

    6. Step 3 - Optimizing Search Non-Brand

    7. Setting Up Campaigns For Success

    1. How Should I Determine My ROAS or CPA Goal?

    2. Auto vs Manual Optimization

    3. Importance of Inter & Intra Tactic Optimizations

About this course

  • $299.00
  • 10 lessons
  • 1 hour of video content