Incrementality testing for CRM Audiences: A Practitioners Guide

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Course curriculum

    1. Slides - M^2 -Incrementality Testing Deep Dive

    2. Conversation With CEO Of A DTC Fashion Brand (Skit Part 1)

    3. Conversation With CMO Of DTC Fashion Brand (Skit Part 2)

    4. How Test Design Relates To The Marketing Funnel

    5. CRM Experimentation

    6. David Peterson On Test Segmentation

    7. How Great Marketers Utilize Structured Data Testing

    8. Randomizing Audiences For A Designed Test

    9. Split Test Breakdown

    1. Using Multipliers In Sensitivity Analysis

    2. Customer Segmentation For A DTC Brand

    3. Importance Of Segmentation When Designing Cohorts

    4. Conversation With Abdul Rahman And Cara Manion

    5. Customer Segmentation From A Qualitative Perspective

    6. Geo Granularity Successes

    7. Internal Brand PII Information Sensitivity

    8. Is RFM Segmentation Done At CDP?

    9. Is RFM Segmentation In School?

    10. Managing In Home Dates And Accounting With Programmatic Direct Mail

    11. Measuring Reach In Catalog

    12. Optimal Duration For A Test

About this course

  • $299.00
  • 21 lessons
  • 3 hours of video content