Data Infrastructure for Advanced Attribution

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Course curriculum

    1. Slides - M^2 - Data Infrastructure for Advanced Attribution

    2. Data Infrastructure For Advanced Attribution

    1. Academic Perspective On Brands Using Data To Influence Marketing Expenditure

    2. Changes In Operations Because of PIA Data Hurdles

    3. Brands Taking A Data Forward Approach

    4. Correlations Between The Effects Of Digital vs Catalog

    5. Gail’s Biggest Challenge With Attribution Implementation

    6. Getting People On Board with Attribution

    7. How did You Measure The Impact of Catalog

    8. Nightmare Scenarios Passing Along Data

    9. Operationalizing Advanced Attribution

    10. Was Pulsing The Display A Retargeting Or Prospecting Decision

    1. The Evolution of Measurement Decisions

    2. Developing Trust in Attribution

    3. A SWOT Analysis of Attribution Implementation

    4. Objectives for Measurement Initiatives

    5. Key Takeaways

About this course

  • $299.00
  • 17 lessons
  • 3.5 hours of video content