Case Study: Standard Shopping vs PMAX for a retail brand

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Course curriculum

    1. Slides - M^2 - PMAX Shopping Case Study

    2. Incrementality Testing Work Flow Deep Drive

    3. Objectives Are Fluid

    4. Counterfactual Prediction Simulation

    1. Introducing Daniel Pahl And His Experience

    2. Where To Spend Dollars For Topline Growth

    3. The Opportunity Cost Of Marketing Investment

    4. The Data Infrastructure Supporting Marketing Measurement Is A Journey

    5. Media Management Conversation With Team From Tubi

    6. Discussion on Tubi Spending Channels

    1. Slay Case Study (Part 1)

    2. Slay Case Study (Part 2)

    3. Daniel Pahl PMax Case Study

About this course

  • $299.00
  • 13 lessons
  • 3 hours of video content