Case Study: Using advanced attribution to implement a data-first approach to print-heavy women’s fashion brand

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Course curriculum

    1. Slides - M^2 - Women's Fashion Brand Case Study

    2. Stating The Problem

    3. Defining Your Key Issues

    4. SWOT To Make It Simple

    5. The Evolution Of Marketing Decisions

    6. Getting Started With Executive Alignment

    7. Objectives for Winning at Measurement

    8. Setting Your Engagement Timeline

    9. Using Successes and Failures to Define Your Testing Roadmap

    10. Changing the Legacy of a Marketing Budget

    11. Focusing on Both Data & Practical Considerations

    1. What Marketing & Analytics Setups Work Best?

    2. Why Can Analytics and Marketing Alignment Fail

    3. Data is Messy!

    4. Getting to the Bottom of Retargeting Attribution

    5. Transparency From Publishers

    6. Understanding The Marketing Calendar

    7. Who’s Doing It Right?

    1. What Clients Are Looking For In Vendors

    2. Missing The Mark With An Executive

    3. Real World Reporting

    4. The Challenge of Store Attribution And Optimization

    5. Keeping The Journey Going

    6. Advertising Channel Challenges

    7. Handling The Holidays

About this course

  • $299.00
  • 25 lessons
  • 1 hour of video content